BJ Fogg

BJ Fogg

Stanford University Behavior Scientist, Dr. BJ Fogg, teaches people how behavior works. With deep experience in teaching and innovation, he splits his time between Stanford University and industry innovation, running a research lab and teaching his models and methods in graduate seminars, and bringing his breakthrough method "Tiny Habits" into global corporations. His Stanford students have gone on to co-found Instagram, and start the Center for Humane Technology. In 2010, his work on “Behavior Design” led to the creation of a set of models and methods about human behavior (with nothing to do with technology.) His TEDx talk “Forget big change, start with Tiny Habits” has over a million views. Find out more at BJFogg.com and look forward to his upcoming book, Tiny Habits: The Small Changes that Change Everything, scheduled for publication in 2020.

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BJ Fogg